The Routledge Handbook of Nonprofit Communication (Hardcover)

The Routledge Handbook of Nonprofit Communication By Gisela Gonçalves (Editor), Evandro Oliveira (Editor) Cover Image

The Routledge Handbook of Nonprofit Communication (Hardcover)

By Gisela Gonçalves (Editor), Evandro Oliveira (Editor)

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This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.

It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies.

The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.

Product Details ISBN: 9780367771775
ISBN-10: 0367771772
Publisher: Routledge
Publication Date: October 12th, 2022
Pages: 354
Language: English