High-Profit Selling: Win the Sale Without Compromising on Price (Paperback)

High-Profit Selling: Win the Sale Without Compromising on Price By Mark Hunter Csp Cover Image

High-Profit Selling: Win the Sale Without Compromising on Price (Paperback)


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This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.

In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, High-Profit Selling helps salespeople instead focus their energy on "profit sales" that successfully execute product price increases while maintaining and strengthening current customer relationships.

In this invaluable resource, you'll learn:

  • how to avoid negotiating, actively listen to customers,
  • match the benefits of products or services with customers' needs and pains,
  • confidently communicate value,
  • and ensure prospects are serious and not shopping for price.

Too many salespeople believe that a sale at any price is better than no sale at all. High-Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.

MARK HUNTER, known as "The Sales Hunter," has conducted thousands of customized training sales programs nationally and internationally. His client list includes Coca-Cola, Dole, Fisher-Price, Godiva, Heineken, Mattel, Unilever, and other industry leaders. His popular blog and website can be found at www.TheSalesHunter.com.
Product Details ISBN: 9780814420096
ISBN-10: 0814420095
Publisher: Amacom
Publication Date: February 15th, 2012
Pages: 272
Language: English