Boosting a New West: Pacific Coast Expositions, 1905 - 1916 (Paperback)

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Description


Portland, Seattle, San Diego, and San Francisco all held fairs between 1905 and 1915. "Boosting a New West" explores the fairs' cultural and social meaning by focusing on and comparing the promotions that surrounded them. The marketing campaigns and vendor and exhibit choices expose biased racial attitudes and reveal western leaders' perceptions of their city and region, as well as how they attempted to shape a new western identity.


Product Details
ISBN: 9780874223811
ISBN-10: 0874223814
Publisher: Washington State University Press
Publication Date: September 1st, 2020
Language: English

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