Corporate Communication: Concepts and Practice (Hardcover)

Corporate Communication: Concepts and Practice By Jaishri Jethwaney Cover Image

Corporate Communication: Concepts and Practice (Hardcover)

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Corporate Communication: Concepts and Practice - a comprehensive and engaging textbook - helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups.

Jaishri Jethwaney, currently Senior Advisor for Communication with the Ministry of Health and Family Welfare in its Immunology Technical Support Unit (ITSU), Delhi, India, was Professor and Head of the Department of Advertising and Public Relations at the much acclaimed Indian Institute of Mass Communication where she taught for over two decades.
Product Details ISBN: 9781032537238
ISBN-10: 103253723X
Publisher: Routledge Chapman & Hall
Publication Date: February 13th, 2024
Pages: 368
Language: English