Securing the MRAP: Lessons Learned in Marketing and Military Procurement (Williams-Ford Texas A&M University Military History Series #169) (Hardcover)

Securing the MRAP: Lessons Learned in Marketing and Military Procurement (Williams-Ford Texas A&M University Military History Series #169) Cover Image
$45.00
Coming Soon—Pre-Order Now

Description


Dwight D. Eisenhower once quipped, “You will not find it difficult to prove that battles, campaigns, and even wars have been won or lost primarily because of logistics.” Military acquisition and procurement—that is, how a nation manages investments, technologies, programs, and support—is critical to wartime success or failure. When unexpected battlefield problems arise, how do the government, the military, and industry work together to ensure effective solutions?

During the American counterinsurgent campaign in Iraq, the improvised explosive device emerged as a disruptive and devastating threat. As Humvees, and their occupants, were ripped apart by IEDs, it was clear that new solutions had to be found. These solutions already existed but had not been procured, highlighting the need for more effective marketing to the military by industry. The ultimate successful response—the mine-resistant, ambush-protected vehicle, or MRAP—required years of entrepreneurial marketing by the defense industry.

In Securing the MRAP: Lessons Learned in Marketing and Military Procurement, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon’s top procurement priority. Hasik traces the story of the MRAP from the early 1970s to the future of mine-resistant vehicles on the battlefields of tomorrow.

An important contribution to the seemingly disparate fields of marketing and defense policy, Securing the MRAP is an eye-opening revelation to defense industrialists, military officers, and government officials who want to understand how to avoid another IED-Humvee debacle.

About the Author


JAMES HASIK is a senior research fellow in the Center for Government Contracting at George Mason University in Fairfax, Virginia. He is the author of Arms and Innovation: Entrepreneurship and Alliances in the Twenty-First-Century Defense Industry and coauthor of The Precision Revolution: GPS and the Future of Aerial Warfighting.



Product Details
ISBN: 9781623499426
ISBN-10: 1623499429
Publisher: Texas A&M University Press
Publication Date: August 15th, 2021
Pages: 320
Language: English
Series: Williams-Ford Texas A&M University Military History Series

Membership Benefits

Membership 
 

 Gift cards can be used online or in-store.

Gift Card