We're following all official guidelines to keep ourselves healthy on the job, and as a result, shipping may be delayed. 
You will receive an email from our web orders team confirming that your order has been processed.
We thank you for your support and your patience at this challenging time.

Franchise: The Golden Arches in Black America (Compact Disc)

Franchise: The Golden Arches in Black America Cover Image
$34.99
Not On Our Shelves—Ships in 1-5 Days

Description


From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who-in the troubled years after King's assassination-believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.


Product Details
ISBN: 9781684577019
ISBN-10: 1684577012
Publisher: HighBridge Audio
Publication Date: January 7th, 2020
Language: English

Membership Benefits

Membership 
 

 Gift cards can be used online or in-store.

Gift Card