Eye Tracking the User Experience: A Practical Guide to Research (Paperback)

Eye Tracking the User Experience: A Practical Guide to Research By Aga Bojko Cover Image

Eye Tracking the User Experience: A Practical Guide to Research (Paperback)

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Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Product Details ISBN: 9781933820101
ISBN-10: 1933820101
Publisher: Rosenfeld Media
Publication Date: November 15th, 2013
Pages: 320
Language: English